Gary Johanson
  • Male
  • Deltona, FL
  • United States
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Gary Johanson's Discussions

Building a Business
5 Replies

Hi:I am bootstrapping a Letterpress Business, or, at least, have been trying to for seven years now.  What I have going for me is that I have a fully complimented Letterpress shop, and I have a…Continue

Tags: marketing, ideas, up, Start, Business

Started this discussion. Last reply by kelly mcmahon Nov 23.

Ludlow Manual Download

Hi:I uploaded a Ludlow Manual for those who might benefit thereby.  It is for a Ludlow Model L, 1986, so it's not exactly an antique.  Each page is an 8 mB .jpeg image, zipped up to the tune of 41…Continue

Tags: Linecasting, Ludlow, Downloads

Started Aug 24

Starting out in the World of Bridal Showcases

In an effort to broaden my net, I am considering joining a local Bridal Association which guarantees at least two high profile shows in some really nice venues.  I've never shown before, so before I…Continue

Started Mar 5, 2013

Envelopes suitable for Calligraphy
1 Reply

Hi, Gals (and Guys):I am about to take in a wedding suite order in collaboration with a calligraphy who is awesome.  The Invites and return cards will more than likely be Lettra 110#, but the artist…Continue

Started this discussion. Last reply by Judith Berliner Jun 23, 2012.

 

Gary Johanson's Page

Latest Activity

kelly mcmahon replied to Gary Johanson's discussion Building a Business
"Gary, It sounds like you have all the makings in place to be a small, custom shop that focuses on your strengths--LETTERPRESS FOR THE PEOPLE! I loved your sneak peeks on instagram, of the young couple printing part of their invitations--that is…"
Nov 23
Gary Johanson replied to Gary Johanson's discussion Building a Business
"Thank you, Jessica.  You and Kelly have both confirmed what I have been thinking.  I am laying a different set of plans out for the next year, which will major more locally, and more in terms of education.  What you both have pointed…"
Nov 22
Jessica C. White replied to Gary Johanson's discussion Building a Business
"Hi Gary, I'm in a similar boat, having run a letterpress business of sorts for the last 5 years, after finishing grad school in 2009. I feel like this is the first year that I've done comfortably (financially) well, and things are finally…"
Nov 22
Gary Johanson replied to Gary Johanson's discussion Building a Business
"Thanks for the response, Kelly!  I had wondered as to whether I should appeal locally or not.  I have noted that when I do meet folks, at shows or shops, I spend half my time describing what Letterpress even is. This includes our local…"
Nov 21
kelly mcmahon replied to Gary Johanson's discussion Building a Business
"Gary, I too am running a small letterpress shop in a not-so-saturated area...and I've had much better luck focusing my efforts on LOCAL business, local craft fairs, etc. The bulk of my custom work is filtered though local graphic designers,…"
Nov 19
Gary Johanson posted a discussion

Building a Business

Hi:I am bootstrapping a Letterpress Business, or, at least, have been trying to for seven years now.  What I have going for me is that I have a fully complimented Letterpress shop, and I have a Letterpress background going back to the late 1960s.  I live in an area that is not letterpress Saturated.  We have a very large, very well known Letterpress operation (that I helped to set up) about 40 miles south, and another one (that I also both trained, and helped to set up) about 30 miles to the…See More
Nov 19
Gary Johanson replied to Katie Woodby's discussion Deciding on a Press
"I would second the floor model idea, personally.  For one thing, you can probably get two 8x12s for the price of one Pilot.  Secondly, if you are going into business, you are probably going to print in quantity, and at some point your time…"
Sep 25
Gary Johanson replied to Melinda F's discussion Proper use of the word letterpress?
"Thank you for not calling it as having been "letterpressed".  Sets the hair on the back of my neck on edge whenever I hear a proper noun used as a verb.  But all that aside . . . back when Letterpress was part of a standard…"
Sep 25
Gary Johanson posted a discussion

Ludlow Manual Download

Hi:I uploaded a Ludlow Manual for those who might benefit thereby.  It is for a Ludlow Model L, 1986, so it's not exactly an antique.  Each page is an 8 mB .jpeg image, zipped up to the tune of 41 mB, so it's about a 4-5 minute download, depending on your connection and your system.  You can download it here, or, if this link doesn't come through, click the following address:…See More
Aug 24
Gary Johanson replied to Barbara Jean Yaple's discussion Ludlow is Alive!
"Ok, it's taken a while, but here it is:  I photographed in fairly high rez all the pages of my Ludlow manual, about 155-odd pages.  My PDF maker choked on the images, so these are .jpg images at about 8 mB per image, in a zip file,…"
Aug 24
Gary Johanson replied to Barbara Jean Yaple's discussion Ludlow is Alive!
"Barb, would a scan of a manual be of help?  I have a manual, it's my only, as I am also in the process of obtaining a Ludlow.  It's gonna be a protracted endeavor, because down here, it seems that turn-key operations are…"
Aug 9
Gary Johanson updated their profile
May 9, 2013
Gary Johanson replied to Mary Paige Larsen's discussion Creative Business Blog?
"Mary, it's been a while since you posted this query.  It's been almost a year, I am curious how you are doing.  Did you ever make the transition? -gary www.paperwrenpress.com www.gjohanson.blogspot.com"
May 9, 2013
Gary Johanson replied to Christy Etheredge's discussion What is in a name?
"I almost always name my presses!  They are too important not to.  We name ships, aircraft, and if you go back to the early 1800s, in the days of the thwart-mounted 8-gauge bird guns of the Chesapeake, even the guns!  Even Swords…"
May 9, 2013
Gary Johanson posted a discussion

Starting out in the World of Bridal Showcases

In an effort to broaden my net, I am considering joining a local Bridal Association which guarantees at least two high profile shows in some really nice venues.  I've never shown before, so before I take the plunge, I thought I would attend one of the shows given next month.I have made several sets of Wedding Stationery over the past five years, and I believe I have at least sufficient samples to present what I do.  I don't have "standard" designs, since each and every order is completely…See More
Mar 5, 2013
Gary Johanson replied to Michelle Brownridge's discussion Newbie needs advice on pricing!
"Well, it looks a little late for dealing with the actual quote needed, but i might comment anyway concerning pricing. One point is that no matter what, market value rules. That being said, the market value of letterpress printed products are…"
Feb 26, 2013

Profile Information

Make/model of press(es)?
8x12 C&P New Series, 10x15 Mod. 'MD' Open Kluge
Press or Business Name
Paper Wren Press
Website:
http://www.paperwrenpress.com
Printing for How Long?
Since 1969
Services Offered in Addition to Letterpress?
Design, illustration, custom printing, occasional one-on-one workshops.
Apprentices or Interns Welcome?
Contact Me for Details
About Me:
Paper Wren Press is a cottage business located on the outskirts of Orlando Florida, midway between Orlando and Daytona Beach. Along with producing fine letterpress products, I have also worked for Museums giving demonstrations and serving as Instructor for small class sessions. I maintain two blogs, one is our blog at paperwrenpress.blogspot.com , the other is an educational site that is less product oriented, www.gjohanson.blogspot.com

Comment Wall (1 comment)

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At 8:43am on June 22, 2011, Jessica C. White said…

Hi Gary,
Welcome to Ladies of Letterpress! Please feel free to use this site to communicate with the rest of the LoLP community - you are welcome to blog about letterpress related topics, post photos or videos, and join or start a conversation in the forum.

You can also stay in with touch with LoLP through Facebook and Twitter.

Cheers,
Jessica and Kseniya

 

Ps - I enjoyed reading over your website!

 
 
 

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