Definitely the Stationery Show and sales reps! At least to get things rolling… Don’t expect a huge amount of orders from the show, but hopefully, if you attract a few key stores, sales reps will want to rep you…Good Luck!
I can send you a list of reps. I have a list from when I owned a greeting card line. It’s a very small world, so if a rep isn’t taking on new lines, they may be able to refer you to someone. We always preferred to work in independent reps.
At the Stationery Show, getting 5 orders is good on your first time. You may do fewer, you hopefully will do more. There were upwards of 50 letterpress printers at last year’s show, so competition is a bit fierce. Friendly, but fierce!