I have this contraption, just got it a few days ago, and let me say – it is certainly not easy to use! The finished effect, once mastered, is great for greetings cards, tags etc, but it does take a lot of trial and error to get it right.It uses regular photopolymer plates. I am also experimenting with the Caligo Safe Wash Relief Inks, as the ink that comes with the Letterpress set is pretty poor.I agree that this set should be called a debossing set rather than letterpress – it is nowhere near as beautiful as traditional letterpress.I think that this item is aimed at small time crafters and card makers, the majority of which make cards for themselves and for friends. I would definately consider contacting a proper press if I was interested in making more than 10-20 items with this gadget, as it is time consuming and just not practical to do any big print runs!I wouldn’t worry about it taking over your business, but I DO think it is a good time to press home the fact that calling this a Letterpress machine is like saying instant coffee is as good as freshly ground.