Hi Danielle,Â
One thing I forgot to mention is the terms. Generally, you would want to set a minimum amount ($150.00 is pretty standard) for the first order and take the payment via credit card right away. As you establish a relationship with the store you can let them start doing a Net 30. It’s important to keep track and send reminders if they are late on payment though.
Also, cards are sold in packs (usually 6 per design). Sometimes a store will request less if they are a small boutique. For boxed cards (ie: 6/box) 3-4 boxes per design is common–depends on the store and the volume they require. Boxed cards are very popular during the holidays, so be prepared…
Since you are starting out, it wouldn’t hurt to ask each store what their most popular cards are: Birthdays and Thank You cards are always needed, but it would be good for you to know as you build your line what to focus on. If you get a rep or reps they will tell you. Bottom line, stores want new and different all the time! If your cards look like something they’ve never seen before or your collection has a really strong voice you will do well. Ideally, your cards should look like a cohesive line. When I walk into a stationery store, I know right away: That’s egg press, that’s got to be Hello Lucky!, Rifle Paper Co., etc…When I illustrated a new collection for Dee&Lala, it was always tempting to try something different and we strayed a little bit sometimes, but if it was too different than the look we established, we avoided it.
Oh, and I would make sure to set an appointment with the stores you want to be in. Ask to speak to the buyer (which is usually the owner) and make sure to confirm your appointment. Have your deck, line sheet and order form ready. You’ll be an old pro in no time…
xo,Â
Dee