Well crafted design paired with in-depth creative strategy has been my passion for nearly 20 years. I am an experienced steward of brands, conceiving effective design solutions that reflect the essence of brands, solicit an emotional response from the target audience, and build brand loyalty. I draw from a unique background in industrial design, theatre set design and a wealth of professional experience in the field of commercial arts. http://www.creativehotlist.com/k-petterson