I work for Mohawk and we do have pressure-sensitive label stock in Strathmore and Superfine. It was originally developed for address labels on premium letterhead/identity programs. You can purchase small quantities now on mohawkpaperstore.com. We are also working with Fasson to introduce Superfine Wine Label. It will be awhile before it’s generally available, but it will print flexo, offset, HP Indigo, and letterpress. A pretty amazing product. I’ll keep you posted.As far as the difference between Strathmore and Superfine, it’s really a matter of taste and touch. Strathmore has 25% cotton, which gives it a certain snappy quality. Superfine is premium sulphite and very soft. For me it’s like choosing between children! Of the two, Superfine is less expensive. But in small quantities that’s often not a big concern.

Another way to look at pricing is to research others who are working in your style and with the level of clients you want to reach. You can see their published price lists. Some of this is on the web and some of it is in stationery stores with wedding books. Most markets have an accepted price range. You want to maintain the perceived quality level of what you’re producing. Experience will show you that the margins earned by experienced practitioners cover lots of unexpected disasters or slow seasons.

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