we LOVE it at Pomegranate Letterpress + Design! It fits perfectly with our attempts at being as eco-friendly as possible. It is very low VOC and washes up with dish soap and water. Really, it does.On press, it is slightly less opaque than rubber inks and we take that into account when designing. It also does not stay open as long as rubber inks – you can’t leave the press inked overnight expect to print the next day. Right now we are experimenting with their CMYK inks to see how they blend on press.Really can’t say enough good things about them – they even stopped by our shop to visit us when they were looking to expand their distribution.