I often get asked for letterpress proofs and I tell them it costs $200 to mix the ink, set up the press, set up the plate, pull a print, clean the press, etc… (the more tasks I list the more they get that it’s a lot of work.)Â Occasionally someone does it, but usually I just overload them with pre-printed samples of things that are similar to their piece and they are content with their digital proof and their imagination.
When I get a very anxious person I will schedule a press check to soothe their fears. But I’ve learned to be very careful and manage expectations by explaining to them that ink can change over time on the press and the first print does not always look exactly the same as the last print.